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Alexon renamed Irisa as new owners vow to invest in operating systems and etail

Beleaguered mainstream womens-wear retailer Alexon Group has been rebranded as Irisa Group.

The company will now focus on revamping its operating systems and ecommerce operations, after it was bought out of administration by private equity firm Sun European Partners.

Irisa Group chief executive Jane McNally told Drapers the priority was to return to business as usual following the administration on September 29.

“The first stage is to get the business back on track, get the contracts restarted and the suppliers back on board,” said McNally.

She added that after this time Irisa would focus on investing in online, merchandising and replenishment systems in an effort to overhaul old systems, some of which have been in place for 22 years.

“Our online platforms were introduced on a tight budget two years ago. We have had detailed plans for new platforms in place since January but haven’t had the investment to implement them,” she said. “By bringing in new merchandise operating systems and ecommerce platforms concurrently, we should be able to integrate all of our channels.”

McNally refused to reveal how much Sun European Partners paid for Alexon Group, whose womenswear fascias include Kaliko, Minuet and Ann Harvey, but reports suggest the figure was about £19m.

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