Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Alexon set sights on boosting portfolio to 100 stores

Alexon is aiming to boost its store portfolio to 100 shops over the next three to five years and is expanding its Pure Dash sub-brand for the second time in as many seasons.

The womenswear group, which has 63 standalones across its Kaliko, Ann Harvey and Eastex portfolio, has been reorganising its property portfolio since refinancing in March.

Chief executive Jane McNally said that although the business had returned some stores to landlords, sold two leases and was renegotiating leases on 40 shops, it planned to open more stores.

“We are still searching for good opportunities in the right locations. We aim to have 100 stores in the next three to five years. We’re looking for stores of between 1,000 sq ft and 1,500 sq ft,” McNally said.

The business also reopened a refurbished Kaliko store in Henley-on-Thames this weekend, following the opening of refitted Dash and Eastex stores in Marlborough and Bath earlier this month.

Alexon will expand its Pure Dash sub-brand, which is sold with Dash concessions, to 60 pieces for spring 11. The sub-brand debuted with 20 pieces in April last year and is aimed at a 35-plus market.

Alexon recorded a pre-tax profit of £950,000 for the 26 weeks to July 31, up from £907,000 for the same period last year.

Like-for-like sales fell 5.5% over the period. However, like-for-likes for the first seven weeks of the second half of the year were up 3.1%, McNally said.

She added that the business was looking to develop its online business, which it hoped would make up about 12% of total turnover in the next few years.

The business is set to appoint an ecommerce director in the next couple of months.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.