Alexon is aiming to boost its store portfolio to 100 shops over the next three to five years and is expanding its Pure Dash sub-brand for the second time in as many seasons.
Chief executive Jane McNally said that although the business had returned some stores to landlords, sold two leases and was renegotiating leases on 40 shops, it planned to open more stores.
“We are still searching for good opportunities in the right locations. We aim to have 100 stores in the next three to five years. We’re looking for stores of between 1,000 sq ft and 1,500 sq ft,” McNally said.
The business also reopened a refurbished Kaliko store in Henley-on-Thames this weekend, following the opening of refitted Dash and Eastex stores in Marlborough and Bath earlier this month.
Alexon will expand its Pure Dash sub-brand, which is sold with Dash concessions, to 60 pieces for spring 11. The sub-brand debuted with 20 pieces in April last year and is aimed at a 35-plus market.
Alexon recorded a pre-tax profit of £950,000 for the 26 weeks to July 31, up from £907,000 for the same period last year.
Like-for-like sales fell 5.5% over the period. However, like-for-likes for the first seven weeks of the second half of the year were up 3.1%, McNally said.
She added that the business was looking to develop its online business, which it hoped would make up about 12% of total turnover in the next few years.
The business is set to appoint an ecommerce director in the next couple of months.