Reiss has bolstered its senior management team with the appointment of Jonny Davis, former head of visual merchandising at AllSaints.
Davis will lead Reiss’s global merchandising strategy as the chain embarks on a move into India.
Before joining AllSaints in 2005, Davis held roles at Kurt Geiger and French Connection. In his new position as director of global merchandising Davis will lead the merchandising strategy for all Reiss stores in the UK and around the world, including shops in the US, Denmark and the Middle East.
His appointment is the latest in a recent shake-up of Reiss’s senior team, which saw a raft of departures including ecommerce director Dan Lumb and brand director Andy Rogers, both of whom stepped down in May.
Meanwhile, Reiss is set to branch into the Indian market after signing a franchise agreement with Indian fashion firm Reliance Brands, part of the Reliance Industries Group. Reiss founder and managing director David Reiss said he believed the Indian market would “embrace” the brand.
Marshall Lester, founder of ML Marketing, which acts for Reliance in the UK, said: “India has a rapidly growing middle class that is extremely aware of fashion, and there’s a big flow of travel between the UK and India. Reliance is India’s largest corporation and they get all the best real estate deals.”