AllSaints has relaunched its online store with new imagery and better navigation.
The first phase of the new developments to the AllSaints site went live this morning. The site now features new campaign imagery to help provide a stronger product focus across all product categories.
The Vintage section has also been redesigned to make classic pieces more accessible to shoppers.
Several back office enhancements have also been completed to improve stock and order handling and customer service.
Stephen Ritchie, chief executive of Drivebusiness, the etail development firm that handled the relaunch, said: “AllSaints [the website] has grown phenomenally since we launched it in 2005 and its turnover continues to grow and exceed all expectations. AllSaints’ online store is one of its top performing stores and we continue work with the team on improvements such as the recent enhancements to its distribution centre which has increased output by 250%.”