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AllSaints signs Regent Street site

Young fashion chain AllSaints is to join the raft of high-profile retailers on London’s prestigious Regent Street by opening a flagship store.

The 15,000 sq ft store at 240 Regent Street will open in early May.

Landlord The Crown Estate has revitalised the street, luring retailers including Swedish chain H&M’s more upmarket sister fascia Cos and US giant Gap’s Banana Republic.

AllSaints will also open US stores on New York’s Broadway and on Boston’s Newbury Street by early May.

The retailer has been driving overseas expansion since securing a £30m financing deal last July. It has opened stores in Miami and Beverly Hills, Los Angeles. Chief executive Stephen Craig said the US stores had generated a “positive response”.

AllSaints also has standalone stores in Paris, Berlin and Antwerp and is seeking more European stores.

The new stores will retain the distinctive AllSaints feel inspired by vintage and industrial antiques.

AllSaints has about 60 stores as well as concessions in UK and French department stores.

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