US fashion chain American Apparel has been told to remove photos of topless women from its website after the Advertising Standards Agency called them “sexually suggestive”.
The ASA received two complaints about “unnecessarily sexual” content on its website with regards to a selection of campaign images on the “Stockings & Hosiery” section of the website.
One of the images showed two topless women in tights with the bottoms cut out, while another displayed a woman’s exposed breast.
The ASA has now banned several adverts, ruling them to be “sexually suggestive and gratuitous”.
The agency said of one of the images: “Although we considered it was reasonable for ads for hosiery to feature women in limited amounts of clothing, we considered that the image, together with her pose and the appearance of a breast in an ad for hosiery, was gratuitous. Because of that, we concluded that the image was inappropriate in a hosiery ad on a website that could be seen by children.”