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Aquascutum designers hand in resignation

Aquascutum designers Graeme Fidler and Michael Herz have handed in their resignation and will leave the British luxury brand to move on to new projects.

Fidler, who is head designer for menswear has been at the business since 2002. Herz, who is head for womenswear, joined in 2000.

In September, Acquascutum was acquired by Jaeger owner and British Fashion Council chairman Harold Tillman and chief executive Belinda Earlfrom Japanese company Renown. The two businesses have been in the process of combining back office functions to create a merged group with turnover in excess of £300m.

Aquascutum chief executive Belinda Earl said of Fidler and Herz’s departure: “They’ve had a great time at the brand, but they want to move on, and we fully understand that. We wish them well, and the situation is amicable.”

Earl added that Fidler and Herz would be replaced and said that there was a strong design team in place at the brand.

In November, Earl appointed former Jaeger trading director Carolyn Springett as brand director, charged with buying, sourcing and merchandising and design.

“We’re very confident about the future of Aquascutum, and we’re planning to expand the business through wholesale, retail, licenses and franchising,” she added.

Readers' comments (1)

  • It would be nice if the reporting concentrated on facts instead of spin.

    Jaeger turnover is £85million with £1million profit.

    Aquascutum turnover is £27million with losses of £14million!!

    In addition, Aquascutum's Asian business, where the majority of sales are made, was sold to a third party last year. So where on earth does the reported "merged turnover of £300m" come from? Someone's PR office I suspect.

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