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Arcadia heads into India with Dorothy Perkins

Arcadia has entered the Indian market for the first time as part of its ongoing international expansion.

The Sir Philip Green-owned group has begun selling Dorothy Perkins products via Indian etailer Jabong. The website, which stocks brands including Vero Moda, Adidas and Lee Jeans, was recently given £20m investment from an enterprise fund set up by the British Government to support businesses in Africa and South Asia.

The Mail on Sunday reported that Arcadia has also held talks with other Indian firms with regards to launching Topshop and Miss Selfridge into the country.

Green said: “It’s all going very rapidly at the moment. This is early days and we have to experiment, try things out and look at ways of doing things as we look at different markets.”

Last September Drapers reported Asia was top of the agenda for the retail group, with Burton, Dorothy Perkins and Wallis launching into Malaysia, Thailand and Indonesia.

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