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Back-to-school products push John Lewis clothing sales

Clothing sales at John Lewis increased 3.3% last week, driven by sales of kidswear and back-to-school clothing.

John Lewis said sales of school uniforms and shoes rose 13.9% as parents rushed to buy back-to-school clothing before the new term starts next month.

Men’s footwear also enjoyed a strong week with sales up 10%, thanks to some new additions to the mix.

Overall sales at the department store group increased 6.6% to £67.93m, helped by the mixed weather over the Bank Holiday weekend and its Design Weekend promotion, which gave shoppers double points on their partnership card purchases.

Online sales were up 6.6% on the same period a year ago.

David Barford, director of selling, London and South at John Lewis, said: “With the conclusion of the school holidays in England and Wales, customers’ minds will be turning to autumn. This weekend will see the final push for back to school and newness will continue to be the order of the day. Our shops are looking strong and Partners are ready to convert footfall into sales.”

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