Banana Republic has appointed American designer Narciso Rodriguez to help inject fresh inspiration into the chain’s product offering.
The Gap-owned retailer has drafted in Rodriguez, who runs his eponymous label, as design advisor and he will take up the role on August 20. Autumn 13 will be the first collection Rodriguez will work on, alongside executive vice president and creative director Simon Kneen.
Banana Republic president Jack Calhoun said that Rodriguez, known for his geometric abstract shapes and modern silhouettes, would add a fresh perspective to the retailer’s positioning. “Narciso’s expertise will be a great complement to Simon’s strengths and to our incredible design team,” said Calhoun.
Last year Banana Republic added diversity to its product mix with a capsule collection based on US drama Mad Men.
Ealier this month Gap reported that net sales for the second quarter to July 28 increased 6% to $3.58bn (£2.28bn). Like-for-like sales were up 4%.