JD Sports Fashion’s young fashion chain Bank is to unveil a new store format when it opens its biggest branch to date, at Manchester’s Trafford Centre, in June.
The new concept will allow the chain to present the 20-plus brands it sells - including Superdry, Lipsy and Paul’s Boutique - in new shop-in-shop and branded area formats.
The 6,000 sq ft unit is double the size of Bank’s present store at the Trafford Centre, which is its best-performing outlet.
It will also have a new-look fascia. Bank founder and buying director Andy Scott said the store would be a “marked move on” for the retailer.
“There will be more emphasis on individual brands and it will have more clarity of brand mix,” he said.
Bank will roll out the new concept to larger store openings. It plans to open between 14 and 20 stores in 2010.
Scott will use the Manchester store as a test bed for new labels and is in talks with 10 brands about the possibility of bringing them on-board in time for the opening.