Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Benetton plans three-year restructuring programme

Italian fashion group Benetton is to undergo a restructure, which will see the company split into three separate divisions.

The group, owner of brands United Colors of Benetton, Playlife and Sisley, said the three-year restructing programme was designed to help improve the competitiveness of the group’s labels in the market.

Benetton Group will be split into three entities: brands, manufacturing and real estate management. As a result of the new structure, the company said brands such as United Colors of Benetton and Sisley will be able to respond more effectively to the market.

As a result there will be further development of new retail concepts and a focus on directly owned key and flagship stores.

Chairman Alessandro Benetton said: “From the outset, we laid out a strategy for rethinking our business based on discontinuity and renewal, of course without forgetting our rich history. Today we see certain early signs that the strategy is starting paying off, even if we are still only at the beginning of the journey and the market environment remains uncertain. Our efforts are focused on recovering profitability by simplifying the business model and focusing on our brands.”


Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.