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Bet on Olympics to drive sports looks

Young fashion indies should spend their spring 12 in-season budgets on sportswear, 1960s looks and printed trousers, according to trend forecaster WGSN.

Speaking on the Inspirational Stage in the Spirit Young Fashion section yesterday, ‘What’s in Store’ senior editor Francesca Muston said the London Olympics will help drive sportswear sales this summer.

“The sporty parka and racer-back tops will be key, but if you’re not a [sports-focused] retailer don’t dismiss the trend as lots of brands have reworked it into a more feminine look,” she said.

The 1960s mini dress is a “no-brainer” for spring 12, she added, and will continue into autumn 12.

Muston also backed printed trousers, which have already started to hit stores: “Printed trousers came through strongly last summer and will be even stronger for spring 12.  The tribal trend has also hit stores and we’re seeing a lot more embellishment and artisan details [compared with previous seasons].”

Looking ahead to autumn 12, Muston flagged up heavy tweeds, fluid and loose silhouettes and soft-handle leathers.

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