Pop star Beyonce Knowles and her mother Tina are considering the launch of a maternitywear line as part of their House of Dereon brand, after the singer announced her pregnancy earlier this week.
Speaking exclusively to Drapers, Tina Knowles said: “Beyonce has expressed an interest [in maternitywear] and has started doing some sketches. She’s excited about it and hopefully we can execute it quickly. I hope in time for spring 12.”
House of Dereon, a contemporary womenswear brand, will launch in the uk exclusively at Selfridges for autumn 11 this month, with plans to sign between 75 and 100 stockists within a year.
For a full interview with Tina Knowles about the uk launch, see next week’s Drapers magazine.