Bhs has signed a deal to create a clothing range for publisher HarperCollins’ tween/teen brand Lola Love.
The deal comprises a 1,000 piece t-shirt trial which has launched online with Bhs’ girls range Tammy, targeting girls between eight and 16-years-old.
The Lola Love brand launched in 2007 with a series of non-fiction books, and ‘go-for-it’ guides for tween and teen girls. The brand has its own website at www.Lolasland.com
HarperCollins said that there are plans to explore further licensing opportunities for the Lola Love brand, which is the creation of magazine writer, agony aunt and youth counsellor Lisa Clark.