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Bhs menswear added to Burton boss’s remit

Arcadia is understood to have promoted Burton brand director Wesley Taylor to oversee the entire menswear offer at the newly merged Burton and Bhs.

Taylor, who has been at Arcadia for more than five years, is thought to have been appointed group head of menswear to lead the offer across both chains.

Department store retailer Bhs was merged into Arcadia in February as owner Sir Philip Green made moves to streamline his two businesses and cut costs. Taylor’s promotion is believed to be part of a wider restructuring at the company. Arcadia was set to make an internal announcement regarding the changes as Drapers went to press.

Separately, the newly combined group is gearing up to parachute Arcadia chain Evans into Bhs’s landmark London Oxford Street store next week. The merged group is already trialling a ‘house of brands’ format – which sees Bhs department stores selling the likes of Dorothy Perkins and Burton – in 16 stores including Coventry, Nottingham and Borehamwood in Hertfordshire.

“It is committed to this new format,” said an industry source. “It is a visible statement that this is the new direction.”

Green announced plans to integrate the businesses earlier this year. He said at the time: “I believe we have the necessary skill and experience across the two businesses to make some strategic changes that will benefit the group as a whole, and further strengthen our position within the market during a difficult retail climate.”

Arcadia declined to comment.

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