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Black Friday gives John Lewis a record week online

Black Friday led to John Lewis reporting its most successful week online, as the department store group said overall sales soared 18.4% during the week to November 30.

John Lewis raked in £147m during the week, an increase of 31.4% week on week, while fashion sales surged 16.6%.

Over on online, sales rose 35.7% year on year, up 19.4% on its previous biggest week.

Black Friday, the biggest shopping day in the US calendar, which was copied this year by numerous UK retailers such as John Lewis and Amazon, saw the department store double its previous record for a single day’s online orders while mobile orders increased to more than three times the record for a single day.

Online traffic from midnight to 8am on Black Friday was up 323% compared with a normal Friday in November.

Mark Lewis, online director, said: “Any doubt over whether UK consumers are interested in Black Friday has been cast aside as record sales were notched up online and via mobile devices for John Lewis.

Looking ahead to this week, we predict that today will see customers go online to continue their Christmas shopping in categories beyond technology on ‘Cyber Sunday’. Combined with the push seen on Friday, we are seeing a marked change from previous years’ when the first Monday in December has traditionally seen the highest online traffic, to more frequent peaks of demand during the festive season.”

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