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Bolland set to overhaul M&S fashion labels

Marks & Spencer chief executive Marc Bolland is set to overhaul the retailer’s fashion labels as part of his forthcoming review of the business.

It is thought that Indigo, its casualwear range aimed at women over 30 and Portfolio, its label targeted at women aged over 45, will be impacted by the review, according to The Mail On Sunday.

A series of labels, including Limited Collection, Autograph and Per Una were launched under the leadership of Bolland’s predecessor and now chairman Sir Stuart Rose.

The review will be presented to the City in November.

Robert Clark, a senior partner at research firm Retail Knowledge Bank told the paper that Marks & Spencer had not regained the position it had in the womenswear market ten years ago.

“Market share has improved recently, but they still have a way to go. Per Una is distinctive, but the core M&S brand has lost its way and I think there is scope for rationalisation among the other brands,” he added.

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