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Brand director leaves in HoF shake-up

House of Fraser brand director Matt Chambers has been made redundant as the department store chain reins in spending on support functions.

Chambers joined HoF in May 2007. He is best known for his role as head of external marketing at Marks & Spencer, where he spearheaded the ‘I’m Normal’ M&S campaign.

At HoF, Chambers was charged with improving the retailer’s recognition as a house of brands through marketing and customer and in-store communications. He introduced the ‘Temptation on Every Level’ strapline and signed model Yasmin Le Bon as the face of the business in February 2008. More recently he was involved with the relaunch of iconic 1960s brand Biba, which HoF rescued.

Chambers, whose departure was announced in an email to staff from HoF chief executive John King on Tuesday, is the highest-profile casualty of a shake-up which is understood to include the departure of about 20 head office staff in support functions such as marketing and finance.

It is understood the exact number could be less but is dependent on the outcome of a consultation period with staff, which may lead to some being redeployed.

A spokesman for HoF said: “As part of our ongoing strategy to continually improve efficiency we have announced some changes in our organisation structures and a proposed reduction in the number of roles in our support functions.”

According to the internal announcement, staff who previously reported to Chambers have been apportioned between King himself and group merchandising and planning director Nigel Oddy.

Chambers joined HoF from shopping centre owner The Mall, where he was marketing director, and had previously held marketing roles at the Evening Standard and Charlton Athletic FC.

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