Bruuns Bazaar has poached Cos artist director Rebekka Bay to join the Danish brand.
Bay will move to Copenhagen to become the creative director of Brunns Bazaar and will join the company before April.
Bay has been at the helm of Cos, the higher-priced chain owned by Swedish giant H&M, since it launched in 2006.
Cos said in a statement: “Rebekka Bay will be leaving us some time in March. We have put a solid design team in place in order to continue with the work.”
Cos said it did not yet know whether a new artist director would be hired.