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Buyers and brands quick to create a first day buzz

And just like that, we’re reminded why the world of fashion is one of the most inspiring and creative there can be. 

Yesterday saw a busy first day as Pure London opened its doors to thousands of buyers all looking to discover the latest collections.

Catwalks and seminars promised buyers advice, inspiration and the newest trends for autumn 12 – and they delivered.  Across womenswear, footwear, accessories and young fashion, brands have been buzzing with excited retailers ordering for the coming seasons.

We’re now looking forward to another fantastic day –  fashion’s first lady, Zandra Rhodes, will be launching her  latest jewellery designs, in Premium you can enjoy afternoon tea among unmissable collections, and tonight Drapers  will be celebrating the UK’s top indies at its Inspiring Indies party at Kensington Roof Gardens.

Wishing you another successful day at Pure London – don’t forget to pop our new August 2012 dates (August 19-21) in your diary too.

Sarah Lawrence, Event director, Pure London

Read more from Drapers Daily, bringing you the news from Pure London

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