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Cath Kidston plots London flagship store opening

Fashion and homewares retailer Cath Kidston is to mark its 20th anniversary with the opening of a new flagship store in London’s Piccadilly later this year.

The 7,070 sq ft shop will be the chain’s 60th store in the UK, its biggest store to date.

It will be located at 180 Piccadilly, next to premium retailer Fortnum & Mason. Alongside the typical offering, a range of products designed exclusively for the flagship store will be available.

The store, which is scheduled to open in time for Christmas, will also host a vintage furniture section, a theatre space and a café.

Cath Kidston chief executive Kenny Wilson said: “The launch of our London flagship is an exciting step in our strategy for growth in the UK and internationally. Being able to open our biggest ever store in our 20th year marks a very significant and celebratory time for the Cath Kidston brand.”

He added: “London is the right location for our flagship, as it is where our brand originates from and it is a key global city both for UK and international customers. We chose Piccadilly as the best location for our flagship because it is a destination and the perfect place to highlight our brand to the world.

“We are taking everything we know our customers already love about Cath Kidston stores and building that into a new retail concept that will brighten up our customer’s day and showcase our brand.”

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