Spending on Christmas gifts clothing is expected to surpass the £2.25bn recorded last year and hit it’s highest value in five years, according to market research firm TNS Worldpanel Fashion.
The clothing market is expected to benefit this Christmas as shoppers opt for practical gifts during the recession.
A study by TNS Worldpanel Fashion suggests women are expected to buy knitwear, casual shirts and outdoor clothing for men this Christmas, while men are likely to buy women lingerie.
Elaine Giles, client manager for TNS Worldpanel Fashion, said: “The popularity of clothing as a gift for men suggests that women are concerned with both practicality and ensuring their partners maintain their style credentials in public. Knitwear and casual tops are particularly popular this year, with sales increasing by 27% and 21% respectively.”
Women’s lingerie has been performing well this year, buoyed by the gift market which was worth £23.6m last Christmas - a year-on-year growth of 35%. This trend is set to continue over the coming Christmas period, with lingerie sales predicted to increase even further.
By contrast, sales of men’s nightwear and underwear gifts have fallen significantly.