Footwear giant Clarks has signed reigning Olympic sailing champions Iain Percy and Andrew Simpson as brand ambassadors for its new technical boat shoe.
The Gold Medal-winning pair will promote the Orson and Ionia shoes for Clarks sub-brand Clarks Sport, through in-store and media campaigns until 2012.
Available for men and women, the shoes feature a range of technical features that aim to aid sailing performance including an anti-microbal lining and rubber coating and rock compound soles, which have been siped for grip. The shoes, which are made of salt water resistant leather, also have the “ground breaking” Aquadex drainage system, the Atsu massage footbed is designed to revitalise feet.
Claire Ashton, Clarks Sport marketing manager, said: “We are keen to support British sporting talent and Iain and Andrew have proved over many years that they can compete on a global stage and continually deliver success.”
Clarks Sport was launched for autumn 09 by mainstream footwear retailer Clarks. It has two sub-brands Sports Life, everyday footwear with a specific sport capability, and Sport Style, everyday footwear inspired by sport but worn as a lifestyle choice.