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Clothing and footwear deflation slows to 0.7% in September

Annual deflation in clothing and footwear slowed to 0.7% in September from 2.6% in August, according to the British Retail Consortium (BRC).

The BRC found that overall shop price inflation rose to 1.9% in September compared with 1.7% the month before, making it the highest level for five months.

Non-food inflation edged up 0.7% from 0.5% in August, driven by a rise in cotton prices, which affected the cost of clothing.

BRC director-general Stephen Robertson said that clothing is “still cheaper than a year ago, and 15% cheaper than five years ago, but rising cotton costs have slowed the pace of those price falls”.

The BRC said that annual deflation in the clothing and footwear category slowed to 0.7% in September from 2.6% in August.

It warned that non-food inflationary pressure will return in the New Year as higher cotton prices are factored into spring 11 collections. BRC also said retailers who specialise in low-cost, fast-fashion clothes are “likely to face the greatest challenge” as they balance rising pressures and try to remain competitive.

Robertson added that “past increases in commodity prices are now putting pressure on overall shop prices but the worst of this may have passed” as “weak demand, poor consumer confidence and strong competition between retailers” is likely to “hold back shop price inflation for the remainder of the year”.

Readers' comments (2)

  • Wait until the spring - they'll be price increases like you've never seen. The brave retailers will pass the cost on - the weak will resist and just go for turnover - a pointless and ultimately profitless exercise.

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  • You pay your money and you take your choice. Either you swallow the costs, maintain prices and defend market share, or you pass it on to consumers who cant pay more and will have to buy fewer items. Either way, only the strongest will move forward and the weak may well stop moving at all.

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