Marks & Spencer customers are spending more on quality products, according to chief executive Marc Bolland.
Bolland, speaking after the high street retailer posted a 7.4% rise in clothing sales in the first quarter to July 3, said customers spent an average of 2% more per transaction during the quarter.
He said: “Our opening price points were the same but people have traded up. The basket has gone up in quality.
“We are continuing in terms of quality [to add] more styling and fashion in our ranges.”
M&S’s Per Una range performed well during the period said Bolland, with 10,000 Per Una stripy knitwear items sold. Its Limited Boudoir dress sold out in weeks after it featured in Glamour magazine. In schoolwear, M&S sold 3 million single items from its three-for-two range.
The retailer also sold 5,000 of its official England World Cup suits.