Former Cath Kidston director Amy Bastow has joined Crew Clothing as commercial director.
Bastow, who joined in February, reports directly to managing director Octavia Morley and will work alongside the senior team to drive growth for the chain.
She was previously strategy and ecommerce director at Cath Kidston. Prior to this she worked as head of multichannel at US electronics retatiler Best Buy and was head of operations at John Lewis.
Crew Clothing chairman Clive Beharrell said: “We are delighted that Amy is joining Crew in this key role. She brings great experience which will be key in supporting the growth plans of the business”.
Bastow added: “Crew is at a fantastic stage in their development and I’m very excited to be joining [the company] at this time. Its multichannel vision is well developed and I look forward to working with the team to take this onto the next phase”.