Lifestyle retailer Crew Clothing is to utilise home shopping channels as it plots its expansion into Germany.
The chain will target German consumers with both ecommerce and home shopping catalogues. It has appointed advisory company BBR Associates to assist with planning and implementation.
Crew Clothing managing director Octavia Morley said the retailer would continue to look at other European opportunities in a bid to find new markets for Crew.
She added: “We are delighted to be able to offer the heritage Crew brand quality to our new German customers. We believe our distinctive British design brings a fresh new collection to the market.”