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Debenhams launches biggest ever Sale

Debenhams has fired the starter gun on its biggest ever Sale with discounts of up to 70% online from today and in stores from Boxing Day.

Debenhams will deliver some of its biggest ever Christmas discounts during its Boxing Day Sale, the crucial start to the January Sales period. It is the department store’s biggest Sale in its 232 year history, the retailer said.

The strategy will aim to jump start trade on the high street after poor trading in the lead up to Christmas because of the snow.

Shoppers can take advantage of 70% off womenswear and kidswear online at www.debenhams.com and 50% off most other lines. Bricks-and-mortar shoppers will have six hours to buy their bargains on Boxing Day as it falls on a Sunday this year.

Debenhams will counter the queues with more staff and will also open earlier than ever before on Monday 27.

On Boxing Day Debenhams will open stores at 9am to give customers time to browse, before opening the tills, according to Sunday trading regulations, at 10am.

Debenhams deputy chief executive Michael Sharp said: “As one of the few retailers open on Boxing Day, shoppers will be able to pick up some of the best designer deals on the high street and online.

“It really will be one of the most intensive shopping experiences we’ve have ever had. With limited trading hours, we have staff at the ready to deal with customer demand.”

Debenhams has traditionally pushed the button on a Sales bloodbath on the high street in the run up to Christmas, forcing many other rivals to follow suit.

However, many have already gone on Sale to counter the effects of the snow, which has dampened trade.

Among the bargains to be had at Debenhams on Sunday will be:   

  • Principles by Ben de Lisi Colour Block Coat, was £120, now £60, save £60
  • J by Jasper Conran Tailored Dress, was £75, now £37.50, save £37.50
  • Men’s Levis 504 slim straight dark worn in jean, was £85, now £42.50, save £42.50
  • Rocha John Rocha Leather Harrington jacket in brown, was £199, now £99.50, save £99.50

Boxing Day Sale Offers include:

PRODUCTWASNOWSAVING
WOMENSWEAR
Principles by Ben de Lisi Colour Block Coat£120£60£60
J by Jasper Conran Tailored Dress£75£37.50£37.50
Rocha.John Rocha Reefer Wool Coat£70£35£35
Red Herring Reefer Jacket£55£27.50£27.50
Red Herring PU Biker Jacket£48£24£24
Star by Julien Macdonald Devore Print Dress£60£30£30
Maine Military Wool Coat£85£42.50£42.50
Betty Jackson.Black Drape Frill Crepe Dress£70£35£35
J by Jasper Conran Foil Fleck Chunky Jumper£50£25£25
Mantaray Cable Drape Front Cosy Cardigan£49£24.50£24.50
LINGERIE   
Ultimo up to 50% off.Buy all over Sequinned Bra and Brief set save£55£27.50£27.50
Reger by Janet Reger silk embroidered Kimono: 50% off£60£30£30
Gorgeous pink bra 50% off£16.50 £8.25£8.25
Reger by Janet Reger silk nightdress£45£22.50£22.50
Ultimate pink pleat balcony bra£20£10£10
Ultimate pink pleat thong£6.50£3.25£3.25
Ultimate pink pleat short£8.50£4.25£4.25
Gorgeous plunge bra£18£9£9
Trinny & Susannah ‘The Bum Lifter’£35£17.50£17.50
MENSWEAR   
Levis 504 slim straight dark worn jean£85£42.50£42.50
Rocha.John Rocha Leather Harrington jacket£199£99.50£99.50
Jeff Banks 100% Cashmere V Neck Knitwear£59.00£29.50£29.50
Rocha.John Rocha Y-neck mock long sleeve top£40£24£16
Wrangler Ace straight indigo jean£70£35£35
Jeff Banks 4 Pocket Rib Collar Funnel Neck Leather Jacket£220£110£110
Maine Conway fleece zip neck£48£24£24
Mantaray Long Sleeved Turquoise Grey Check Shirt£35£17.50£17.50
Mantaray Cotton Biker Jacket£47.50£23.75£23.75
FFP Mini Check Long Sleeved Shirts£32£16£16
BEAUTY   
L’Occitane Bath Set£40£20£20
Betty Jackson.Black Complete Collection in Lavender or Iris£20£10£10
Eylure Girls Aloud Eyelash Set£25£12.50£12.50
Yes To Carrots Face Kit£19.99£10£9.99
Sarah Jessica Parker Lovely 50ml£30£15£15
DKNY Red Delicious Women’s 100ml£59£29.50£29.50
DKNY Red Delicious Men’s 100ml£46£23£23
Benefit Laugh with me LeeLee£35£17.75£17.75
Anna Sui Rock Me 30ml£25£12.50£12.50
Dunhill Black 30ml£23£11.50£11.50
KIDSWEAR   
Duffer Boys Cardigan£13.50£6.75£6.75
Bluezoo Girls coat£26£13£13
Boys J by Jasper Conran waxed quilt jacket£29£17.40£11.60
J by Jasper Conran girls fluffy robe£17.50£10.20£7.30
J by Jasper Conran boys robe£14£8.40£5.60
       

Readers' comments (1)

  • Yet again Debenhams show that they have real problems selling items at m.r.p, so brands should really question if they really want to be associated with an outfit that seriously devalues their brand?

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