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Debenhams opens pop-up shop for new Edition range

Debenhams has opened its first-ever pop-up shop to coincide with London Fashion Week, featuring the department store’s latest designer link-up, Edition.

Edition, which launches in 30 Debenhams stores on Monday, comprises collections from designers including LFW’s Jonathan Saunders, footwear designer Jonathan Kelsey and design duo Preen.

The pop-up opened yesterday and will trade for six to eight weeks at 8 Newburgh Street, off London’s Carnaby Street.

Debenhams design director Karen Peacock said: “This will be the first opportunity for fashion followers to get their hands on the designers’ high street Edition ranges.”

Edition clothing is priced from £18 to £190, with footwear at £45 to £65 and handbags from £28 to £55.

Separately, Debenhams, which already runs collaborations via its Designers At ranges, has unveiled a younger clothing range by Designers At designer Julien Macdonald called Diamond. It targets 19 to 25-year-olds, compared with Julien Macdonald Star’s 30 to 45-year-olds.

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