Debenhams is set to kick off what is expected to be a frenzy of discounting across the high street with the launch of its ‘Summer Spectacular’ today.
The retailer is offering over £200m of reductions, with up to 25% off throughout the store.
Other retailers across the high street are set to follow suit. John Lewis, which aims to match rivals on price through its Never Knowingly Undersold pledge, is already advertising the promotions it will equal on the home page of its website.
Debenhams’ promotion runs both in-store and online from today until Sunday May 27 and it insists it is part of its planned promotional calendar.
The retailer is offering promotions across all its departments including half price Radley bags along with 25% off its Designers at Debenhams ranges.
Debenhams chief executive Michael Sharp said: “There really is no better time to lighten the mood of the nation. As the weather improves and attention turns to the holidays and the Jubilee, we will be offering fantastic prices throughout the store and online - at a time when customers need it most.”