Debenhams is to launch its first ‘Christmas Spectacular’ Sale on Wednesday, offering price reductions of up to 25%.
The department store chain has claimed it will give ten times more in savings back to shoppers than the chancellor will take away when VAT increases to 20% in January. The Sale will run in stores and online.
By launching its Sale in November, Debenhams said it hoped to capture the ‘early bird shopper’ who wants to spread out the cost of Christmas.
Debenhams deputy chief executive Michael Sharp said: “We are living in uncertain times and savings of this nature are just what the country and our customers need.
“With deep savings across the store from Christmas gifting through to beauty, menswear to home and childrenswear through to womenswear, we strive to make Christmas shopping stress free for our customers.
“There really is no better destination than Debenhams for those looking for all their Christmas shopping needs under one roof, and no better time than now to shop.”
The price cuts will run on all Designers at Debenhams brands including Betty Jackson, Butterfly by Matthew Williamson, Principles by Ben de Lisi and Star by Julien Macdonald.
The retailer said cost savings have been factored into the Debenhams promotional calendar.
What do you think? Has Debenhams fired the Sale starting gun too early? If you are an indie, will you follow suit?