Debenhams is trialling size 16 mannequins in its Oxford Street store window to showcase the new Principles by Ben de Lisi range.
The department store, which sells clothing in sizes up to 26, has previously only used mannequins in a size eight or 10.
Debenhams unveiled a small number of the larger mannequins in the Oxford Street store yesterday, but said that if customers liked the idea then they would be used in other stores.
Debenhams has placed signs in the window near the mannequins asking shoppers to let staff know what they think about them and whether more should be used in other stores nationwide. The signs read: “I’m a size 16, do you want to see more of me?”
Mark Stevens, Debenhams head of creative, told the Daily Express: “We are proud to offer a broad and varied choice for women of all ages, shapes and sizes in store. So we thought we should reflect this in our window displays. If it’s popular with customers we would love to roll it out.”
The Ben de Lisi for Principles collection, which hit stores this month, is part of Debenhams plan to give more store space to its own-label offer to drive margins.