Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Debenhams to trial size 16 mannequins

Debenhams is trialling size 16 mannequins in its Oxford Street store window to showcase the new Principles by Ben de Lisi range.

The department store, which sells clothing in sizes up to 26, has previously only used mannequins in a size eight or 10.

Debenhams unveiled a small number of the larger mannequins in the Oxford Street store yesterday, but said that if customers liked the idea then they would be used in other stores.

Debenhams has placed signs in the window near the mannequins asking shoppers to let staff know what they think about them and whether more should be used in other stores nationwide. The signs read: “I’m a size 16, do you want to see more of me?”

Mark Stevens, Debenhams head of creative, told the Daily Express: “We are proud to offer a broad and varied choice for women of all ages, shapes and sizes in store. So we thought we should reflect this in our window displays. If it’s popular with customers we would love to roll it out.”

The Ben de Lisi for Principles collection, which hit stores this month, is part of Debenhams plan to give more store space to its own-label offer to drive margins.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.