Aurora Fashions’ former chairman Derek Lovelock has been appointed interim chief executive of maternity specialist Mamas & Papas.
Lovelock, a womenswear veteran who picked up the Lifetime Achievement award at last year’s Drapers Awards following a career in the industry spanning more than 40 years, takes up the role with immediate effect. The position of chief executive is a new role for the company.
The appointment comes after private equity firm BlueGem took a majority stake in Mamas & Papas last month.
Lovelock said: “When I left Aurora I knew I wanted to find a role working with a strong brand and gifted team, and also a role that would challenge me. This fits that criteria perfectly.”
Mamas & Papas chairman David Scacchetti said: “I’m delighted Derek is joining us. He brings a wealth of retail experience in general and also has an excellent knowledge and understanding of the nursery market. His expertise will be a huge asset to us as we draw up plans for the future that will help us to accelerate our global expansion ambitions.”