Marks & Spencer has kicked off a nationwide programme to support and engage with design courses and students.
The UK’s largest clothing retailer has teamed up with the Royal College of Art (RCA) to give its students the chance to create a collection for the chain’s Limited Collection sub-brand. The venture is the first of a number of similar initiatives planned by M&S.
M&S, which is working on the RCA competition in collaboration with Elleuk.com - the online version of glossy consumer magazine Elle - invited RCA students from the MA Fashion and Textiles courses to create the collection, which will go into M&S’s Marble Arch store in London and online from September 17 during London Fashion Week.
Ten designs have been chosen and the 12-piece collection will range in price from £35 to £150. It will be available in sizes 8 to 16.
One of the students will be crowned the overall winner by a panel of judges from M&S, the RCA and Elleuk.com on September 2 and will go on to produce a bigger collection for spring 11 for M&S.
Neil Hendy, M&S head of design, said: “We have been really impressed by the standard of the designs produced by the RCA students. It’s been a great experience for M&S to work with such inspiring design talent. We can’t wait to see their unique designs on our shopfloor.”