AllSaints has appointed former Dixons ecommerce head Esther Soto as its first global ecommerce director, as it seeks to position itself as an international brand.
Soto, who joined last month from the electricals retailer, where she was head of ecommerce strategy and planning, will sit on AllSaints’ senior management team and work closely with head of ecommerce James Wintle.
Her hiring is the latest in a raft of head office appointments at the premium chain as private equity owner Lion Capital improves operations. Including Soto, there have now been five appointments since the start of the year.
These include the appointment of Deborah Keiser, previously at GAP and US lingerie chain Victoria’s Secret, as global supply chain director and Tracey Mann, formerly retail director at Karen Millen, who came on board earlier this year as retail director for UK and Europe.
Earlier this year, Matthew Corin took the position of global buying and merchandising director. He was formerly Hugo Boss vice-president for buying and merchandising for the Americas region.
Following Lion’s acquisition of All Saints a year ago there has been significant management change. Chief executive Stephen Craig resigned in September 2011 after a falling out with chairman and founder Kevin Stanford.
Financial director Peter Wood stepped in as interim chief executive following Craig’s departure. AllSaints’ US operation is being headed by interim chief executive Paul Seston after Paul McAdam left in December.