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Dual-branded Oasis and Warehouse store opens in the UK

Aurora Fashions has opened its first dual-branded Oasis and Warehouse store in the UK in Cheltenham this week.

Oasis and Warehouse occupy 2,400 sq ft and 1,900 sq ft respectively. Aurora Fashions chief executive Mike Shearwood said: “The dual-branded concept offers customers more choice of brands in one place and achieves economies of scale in terms of rents.”

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