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Dune steps onto Oxford Street for the first time

Footwear multiple Dune is opening its largest store to date – the company’s first shop on London’s Oxford Street – next month.

The 2,200 sq ft store at 490 Oxford Street, previously a branch of Boots, will open on April 11. Serving as an international flagship, it is the seventh store to feature the larger unisex concept and will stock the entire range as well as store exclusives such as new colourways for existing styles.

Executive chairman Daniel Rubin said:“Although we have a store in Covent Garden, for us Oxford Street is the premier shopping destination and, located between Selfridges and Primark, the site is a magnet to a wide range of international shoppers.”

It follows the refit of Dune’s store on nearby Argyll Street, which recorded a 37% year-on-year sales uplift in its first week since reopening earlier this month.

“We now have a strong men’s and accessories offer and have seen significant growth in these areas in the new larger concept stores. We have another two refits planned in Sheffield Meadowhall and Gateshead’s MetroCentre this year,” Rubin said.

Dune, which is shortlisted in the Best Footwear Multiple category at the Drapers Footwear & Accessories Awards 2014, will also open a 1,500 sq ft store in London’s St Pancras station in May.

The company is also scouting for a location in New York and plans to open its first US store this year. It opened a New York showroom in February to wholesale.

It has concessions in House of Fraser, John Lewis, Debenhams, Topshop and Selfridges on Oxford Street, and previously had a store in The Plaza mall at 120 Oxford Street which closed 18 months ago.

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