East is set to explore new markets and suppliers after Indian retailer Fabindia upped its stake in the mainstream womenswear chain from 25% to 62.5%.
East chief operating officer Suzi Spink said Fabindia has many connections in territories including India, China, the US and Middle East which offer expansion opportunities.
Spink said: “It’s great for us because it gives us security and also represents exciting opportunities.”
Fabindia finance director Sunil Chainani, who joined the East board in 2009 when Fabindia took a 25% stake in the business, said East can utilise the Indian retailer’s international connections. Fabindia has an option to take control of East within the next year, which Chainani said the retailer would consider.
The remaining East stakes belong to individuals including founders Clive Pettigrew, Penny Oliver and Jonathan Keating.
East has 100 UK outlets, including stores and concessions.