Rocket Dog, the women’s young fashion footwear brand, has kicked off a review of its UK stockist base following the appointment of a new European managing director.
Derek Bowen took up the position in December. He was formerly the northern European sales director at Wolverine Worldwide, which is the parent company of brands including CAT Footwear and Sebago.
Bowen replaced Tony Greenfield, who left the business last year. He plans to re-establish the US brand in the UK, evaluating existing distribution channels and routes to market.
He will implement a strategic review of current stockists, ensuring all are aligned with Rocket Dog’s distribution plan, though the brand will continue to target a mix of both multiple and independent retailers.
“We need to make sure we are connecting with the Rocket Dog girl, wherever she goes to shop,” said Bowen. “My first priority is to ensure we review our stockist base and make sure we are hitting our customer at all the right points.”
He added: “We have about 160 accounts in the UK, across both multiples and independents. There is potential for this to grow, although I wouldn’t like to put a figure on it at this stage. I also think we can do more in the stockists we are already in, in terms of introducing more product.”
Bowen, who spent five years at Wolverine and has also worked at Timberland, has reduced the number of pieces in Rocket Dog’s autumn 12 collection by about 35% to prevent product duplication.
Rocket Dog is already sold in France, Spain, Portugal, Holland, Denmark and Poland, and Bowen plans to grow these bases as well as targeting more European countries.