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Evans shaping up new store concept

Arcadia is planning an ambitious concept store for plus-size chain Evans’ move into a new unit on Oxford Street.

Evans shut its 538 Oxford Street store yesterday (August 3), and will reopen at 529 Oxford Street in mid-September.

Several highly trained “shape specialist” style advisers will be deployed throughout the new store, with the aim of introducing a top-drawer approach to customer assistance. They will establish what clothes best suit customers according to their shape – whether they are an apple or pear, for example – and guide them to appropriate styles.

The new two-floor store will cover roughly the same space, 5,500 sq ft, as the previous location but will have bigger lingerie and footwear departments.

Arcadia is believed to have earmarked Topshop as the next potential tenant for the vacated store; however, an industry source indicated that negotiations over rent had been taking place for several weeks and no agreement reached.

Drapers understands that Arcadia is in discussions about leases for the entire block, which also includes Wallis.

If Topshop takes the vacant store it will be the first time there has been more than one branch of the retailer on Oxford Street.

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