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Exclusive: AllSaints hit by swathe of departures from top team

Four senior members of the team at premium retailer AllSaints, including the head of its US division, have left the business.

The departures include chief merchandising officer Matthew Corin, who joined the business in March last year, and senior womenswear designer Jenni Cain, who was responsible for women’s wovens, Drapers has learned.

Paul Seston, chief operating officer of AllSaints in the US, has left after nearly five years at the firm.

Seston joined AllSaints in 2008 as logistics, ecommerce and customer services director in the UK, before progressing to global operations director and finally taking on the US business in May 2011.

Tom Hutt, global head of music with responsibilty for the AllSaints Basement Sessions music initiative, has also quit.

The retailer was acquired by private equity backer Lion Capital in May 2011.

Former Burberry senior vice president of retail and digital commerce William Kim joined AllSaints as chief executive on October 15 last year, plugging the gap left by former chief executive Stephen Craig who left the business in September 2011.

AllSaints declined to comment.

Readers' comments (5)

  • Stephen Craig from a museum

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  • I used to love AS but then something changed about 18 months back. The unusual, cleverly cut garments disapeared and the prices went nuts..I mean really insanely high for the quality. I don't think I was ever their target customer demo (I am middle aged-ish) but the fave pieces I own are draped, superbly designed and dead clever garments that always get a comment when worn. I was chatting to another person this week about AS (who was also not their target deomo just like me) and she also used to buy tons of it for similar reasons to myself......however all the under 30's that I know didn't/don't shop there. Maybe it was that 80's/90's Westwood cut that we liked and AS didn't realise that the invisible older customer loved it but we were never on their radar.

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  • I agree - the quality went down as the prices went up, and the designs went off the boil. It's a shame because I was a regular shopper there but now I rarely bother even looking

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  • swathes of senior management departures from companies normally result in one thing in this current climate...........

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  • Thierry BAYLE

    With the departure of merchandising people, they may need more expertise in Open To Buy.
    We are happy to share that 20 year experience with them.

    If good people are leaving, they need to be replaced and most probably there is a need to re-establish a vision and values to the business that all staff will buy into.

    Good luck.


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