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Exclusive: Gerry Weber to up UK store count

Gerry Weber is to more than double its UK store count as part of its strategy to focus on market towns.

The mainstream retailer, which at present has 11 stores in the UK as well as its wholesale business, is hoping to open a further 15 branches in 2013.

Although it has not revealed any potential locations, Gerry Weber, which is being advised by property agent Kitchen La Frenais Morgan (KLM), has opened seven stores in the past three years in towns such as Bishop’s Stortford and Oxford. It also has stores at the Westfield London and Westfield Stratford malls.

Klaus Friedrich, head of European expansion for Gerry Weber, said: “This has been achieved in a challenging economic climate and as we have learnt what position our brand reflects within the UK market in the past five years.”

Matt Taylor, associate partner at KLM, added: “Gerry Weber’s considered expansion has seen it successfully identify the correct store opening strategy in the UK and as such it’s now time for the retailer to ramp up its expansion.”

Readers' comments (1)

  • So where will this leave those loyal Gerry Weber independent retailers? - yes, you gussed it, struggling to make their margins on a brand that is being offered by their main competior, namely the Gerry Weber organisation!! Why would a consumer buy in an independent retailer that will not have the whole range. And, do you think that this will be last retail expansion? In your dreams!!

    In the mind of Gerry Weber there are only two players - Gerry Weber and the Gerry Weber organisation. The sooner everyone understands that, the sooner that independent retailers can focus on their businesses and not continue to hang on to the coat tails of a manufacturer that has a different agenda. To all of you I say, told you so!!!

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