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Fashion climbs at John Lewis as wider Easter sales drop

Fashion sales at John Lewis climbed 5.6% over Easter, as more “weather-resilient” departments such as nursery and jewellery performed well.

Overall sales at the retailer fell back 3.2% in the week to April 6 but John Lewis said this comparison was distorted due to Easter falling earlier this year.

Paula Nickolds, buying director for the home directorate of John Lewis, said: “Our Easter trading performance is better judged on the two weeks of trade over the Easter period so far.

“Our performance over this important period was impressive at 10.5% up, representing our strongest Easter results ever.”

Online sales increased by 18.7% over the week.

“There is of course one more important week to go before we can fully judge our Easter performance. With an extra day’s trade this week and school holidays still ongoing there is plenty of opportunity for the recent momentum to continue,” added Nickolds.

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