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Fashion sales dip at John Lewis

Fashion sales at John Lewis dipped 2.4%, despite the launch of Alice Temperley and a surge in sales for schoolwear as the sunshine tempted shoppers away from the high street.

Total sales at the department store group showed just 4.3% growth to £64.33m compared with the same week last year. The retailer said the slowdown in growth in the seven days to September 8 was primarily fuelled by the good weather at the end of the week leading to a drop in footfall.

Director of selling operations Nat Wakely said: “In fashion it was the launch of our new Alice Temperley ‘Somerset’ range that caught the eye and which far exceeded our expectations.”

She added: “Also on fashion it was a great week for Back to School with that range seeing a 12% uplift overall year on year, and a 10 per cent increase on schoolwear itself.”

Online sales grew 24.9% and stores including Norwich, Aberdeen, Glasgow, Croydon, Tunbridge Wells, Poole and Cheadle all saw growth.

Yesterday John Lewis said that it had grown market share across all divisions within its fashion arm as it announced its results for the six months to July 28.

Although fashion was not the strongest division in the half year to July 28 fashion saw solid 7.2% growth.

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