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Fashion sales slip at John Lewis

Fashion sales at John Lewis slipped 5.4% last week as the retailer prepared for an influx of new autumn stock.

However in the week to August 3, overall sales rose 2.5% week-on-week and 4.4% ahead of last year.

Online director Mark Lewis said: “Fashion trade is in transition as we close out the end of season lines and prepare for the new season of autumn/winter both in shops and online.”

The retailer reported a 24% surge in online sales, with click and collect also up by more than 40% on last year. The overall number of visits to johnlewis.com rose 16% year-on-year with traffic from handheld mobile devices growing at more than 70%.

The week saw a north/south divide in performance, with southern stores up against tough comparisons from last year’s Olympic Games. Year-on -year performance in the north was “particuarly encouraging”.

“Overall shops had a strong week especially given the extreme temperatures enjoyed by many on Thursday,” the chain said.

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