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Fat Face in premium tie-up with Cro’ Jack

Lifestyle chain Fat Face is launching a premium collection in collaboration with men’s utilitywear label Cro’ Jack, which will hit stores in October.

Called The British Heritage Range at Fat Face, it will be influenced by traditional British-made seafaring and military knits and jackets. It will comprise 10 styles, six for men and four for women.

Fat Face chief executive Anthony Thompson said the range was in response to customer demand for premium pieces and outerwear, and echoed general demand for heritage, craftsmanship and provenance.

Retail prices will range from £90 to £220.

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