John Lewis generated a 15% rise in fashion sales last week and is poised to launch its summer Sale tomorrow.
The department store chain saw sales across all categories rise 13% to £52.5m in the week to June 19.
The retailer reported that Father’s Day and its ‘never knowingly undersold’ pledge were both key last week, as John Lewis matched competitors’ Sale prices.
Fashion sales were “heavily influenced” by sportswear, which was up 22%, and menswear.
John Lewis said branded menswear was a clear leader in fashion sales, up 50% on last year largely as a result of Father’s Day purchases. Kidswear also performed strongly, up 22%, with a standout performance from schoolwear.
All but three John Lewis stores achieved a sales increase over the week and John Lewis Direct sales rose 30.8%. This figure is compared with the same week last year, before the site was revamped in September.
John Lewis Region A selling operations director Nat Wakely said: “Turnover targets for last week pale into insignificance when we look at the levels we need to achieve over the next two weeks.
“Our clearance package is significantly bigger than last year, so it’s all to play for on the first day this Saturday and beyond.”