French Connection’s like-for-like sales over the Christmas period dipped slightly as the retailer decided to delay the start of its Sale by a week.
In a statement released today the high street retailer said that sales in its UK/Europe retail business “softened” in the run up to Christmas.
As part of its process to build brand equity French Connection decided to delay the start of its Sale period by one week. In the 24 weeks to January 12 like-for-like sales across its UK/Europe retail business dropped 2.9%, of which 1.9% was due to the moving of the Sale date.
The retailer added that it also delayed its Sale in North America and that trading in the region was “broadly in-line” with expectations.
The group said it expects to report a loss before tax and exceptional items of around £7.5m to £8m for the year to January 31.