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Full English for Topshop's US shoppers

Topshop offered early shoppers a free English breakfast at its US store today to entice them through its doors as US retailers kick off their traditional holiday Sale season.

US retailers begin their Sale season the day after the Thanksgiving holiday, hoping to tempt shoppers with early promotions.

However, US retailers began calculated promotions ahead of Black Friday – so-called because traditionally it is regarded as the day that retailers make a profit for the year – to get people shopping early in expectation of a challenging Christmas shopping season.

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